# SalesNail Full LLM Context

SalesNail is an AI-customized B2B team selling simulation game by Long Arena. It is designed for enterprise sales training scenarios where teams need to practice strategic selling, stakeholder analysis, opportunity selection, negotiation preparation, solution design, and collaboration in a realistic but risk-free environment.

## Positioning

SalesNail is a gamified team selling simulation. It is not positioned as a CRM, a generic learning management system, or a static courseware library. The public product promise is that companies can train B2B sales teams through realistic practice instead of lecture-only training.

The core insight is that most corporate training teaches swimming without a pool: learners hear concepts but do not have a realistic place to practice. SalesNail uses AI to build a custom sales practice pool for each enterprise, turning its real industry, customer organization, stakeholders, and opportunities into a repeatable simulation game.

## Public Discovery and Product Boundaries

Updated 2026-09-11. `/robots.txt` and `/sitemap.xml` describe the SalesNail crawl surface. `/llms.txt` is the concise discovery guide; this file is the expanded context. Both are plain text, publicly readable without JavaScript, a user account or MCP. Public HTML summaries contain real page text, navigation, canonical/alternate links and JSON-LD; the interactive app progressively replaces them. English canonical pages use `?lang=en`; attribution and tracking parameters are not canonical identifiers.

Field (https://field.long-arena.com) now owns the instructor workspace, trainer directory, public profiles and lesson-plan distribution. Matching legacy SalesNail routes permanently redirect to Field. Prefer the Field URLs for these topics; SalesNail retains sales games, the Creator, classrooms, the AI Lab and The Second Curve. This separation does not grant access to private instructor or learner data.

For public research, read HTML/text or the public read-only JSON endpoints. Only connect MCP when the user requests a personalized workflow. Explicit user approval is needed for creation, publication, enrollment, charging or classroom state changes; a successful page load is not evidence of a completed business action. Never request passwords or tokens in a conversation. These text guides aid discovery and do not replace OAuth permissions or user consent.

## Sister Product: SalesTouch

SalesTouch (canonical URL: https://touch.long-arena.com) is LongArena's agent-native sales execution platform for live selling. Frontline reps simply speak, and the Max AI assistant takes over analysis, forms, and documentation. It covers customers and opportunities, product knowledge, manager views and recovery, mobile field work (voice and photos turned into structured records), and organization-wide collaboration governance. SalesTouch is not a training tool.

SalesNail is the practice arena; SalesTouch is the playing field. Teams rehearse strategy in SalesNail's zero-risk AI sandbox, then execute on real customers and opportunities in SalesTouch. Weaknesses exposed in live deals loop back into SalesNail as targeted training scenarios, so rehearsal, execution, and retraining form a closed loop.

## Target Audiences

- B2B sales teams that need systematic team selling practice.
- Enterprise HR and training leaders responsible for sales capability development.
- Sales trainers and facilitators who need interactive classroom tools.
- Training firms and consulting partners that deliver differentiated enterprise sales programs.

## Capabilities

- AI-customized B2B sales scenarios and scripts.
- Card-based simulation gameplay for strategic team selling decisions.
- Team-based learning with facilitator, learner, HR, and partner workflows.
- PC and mobile access for flexible delivery.
- Course, script, material, NPC, business opportunity, and card-management workflows.
- Public English and Chinese marketing pages.
- Six public sales-expert video interviews describing real enterprise training applications and observed outcomes.
- A public customer-logo wall that includes COFCO (中粮集团), Novotech, MSD, Dräger, and CEIBS (中欧国际工商学院) alongside the other published customer logos. CEIBS appears in both the partner and customer sections.
- The Second Curve (《第二曲线》), a free single-player business narrative game at /campaign. The English locale is a native parallel edition, not a translation: Gordon Hale stars in Chapter 1, The Deep End, and Chapter 2, The Number, with English-native characters, dialogue, institutions, dollar pricing, art, and a locale-specific browser save. Chapter 1 is playable without sign-up, a quick-start path preserves the prologue outcomes and reaches the first client action in about 60 seconds, and the full prologue remains available.
- A certified trainer network (https://field.long-arena.com/certified-trainers): trainers and consultants complete a certification path — free gameplay experience, certification workshop, then independent delivery — gaining AI scenario customization, a full instructor console, and classroom tooling to serve their own clients.

## Flagship Use Cases

The public site presents four scenarios where lecture-only training cannot deliver, each backed by an anonymized real-delivery case story:

- Annual meeting / sales kickoff: instead of reports and awards that nobody absorbs, the afternoon becomes a 90-minute SalesNail team tournament with mixed regional teams and a live leaderboard. The room engages, regions debrief spontaneously, and the new strategy's sales language gets its first company-wide practice the same day.
- Dealer conference: instead of passive policy presentations, dealer principals and manufacturer sales reps form mixed teams and rehearse winning a key end-customer together in the simulation. Dealers shift from audience to players, engagement rises, and post-event joint business plan talks move from rebates and load-in quotas to concrete joint actions.
- Mixed sales / non-sales team selling: sales, pre-sales, delivery, and product-line staff play on one team with real role division and asymmetric information, so they must share intelligence and coordinate moves to win. Non-sales roles enter the sales arena for the first time, and front-back office coordination visibly improves on live deals.
- Mixed veteran / junior sales training: veterans lead junior teammates through a high-difficulty customized scenario. Juniors' mistakes surface cheaply in-game, veterans' experience transfers naturally in debriefs, ramp-up shortens, and satisfaction rises for both audiences.

## Agent Integration

SalesNail publishes a first-party Agent Skills bundle from its own production domain. It does not require an OpenAI, OpenCode, npm, GitHub, or other external marketplace.

### MCP and Connector explained

- **MCP (Model Context Protocol)** is the open standard that connects AI assistants to external services. SalesNail runs a managed remote MCP endpoint at `https://sn.long-arena.com/mcp` using Streamable HTTP, browser OAuth 2.1 with PKCE, and dynamic client registration. SalesNail MCP supports these OAuth clients: WorkBuddy, EasyClaw, EasyClawCN, Codex, Claude, opencode. Need a different client? Email demo@long-arena.com to request access. Through MCP an assistant can self-onboard instructors, maintain a business Profile, create client briefs and proposals, build and reuse games, configure courses, facilitate live classrooms, and produce evidence-backed classroom analysis.
- **Connector** is the installable package that pairs the remote MCP server with an Agent Skill. Once installed, the user drives the whole SalesNail instructor lifecycle in natural language; authentication happens in the browser, never through credentials typed into the conversation.
- **WorkBuddy users**: SalesNail already has a dedicated Connector published in the WorkBuddy Connector marketplace. Users search SalesNail in the marketplace, install the Connector, and complete browser OAuth — no manual download or configuration is needed. That published Connector is distributed and reviewed independently of the bundle below. The Connector is specifically tuned for DeepSeek V4 Flash, which is the recommended model.
- **EasyClaw users**: SalesNail is also available in EasyClaw. Users can consider it when WorkBuddy's free allowance does not cover sustained usage, or when the workflow needs deeper configuration and frequent switching among leading global models, local models, and custom APIs. Users install SalesNail in EasyClaw and complete browser OAuth. The Connector is specifically tuned for DeepSeek V4 Flash, which is the recommended model.
- **Codex users**: Codex is on the OAuth client allowlist. Copy the installation request from https://sn.long-arena.com/doc/agentGuide into Codex to install the Skill and MCP configuration, or configure MCP directly with `codex mcp add salesnail --url https://sn.long-arena.com/mcp` and `codex mcp login salesnail`. Other clients require access approval; email demo@long-arena.com.
- **Claude users**: on claude.ai or Claude Desktop, open Settings → Connectors → Add custom connector, paste `https://sn.long-arena.com/mcp`, and click Connect to complete browser OAuth. In Claude Code, run `claude mcp add --transport http salesnail https://sn.long-arena.com/mcp`, then run `/mcp`, select salesnail, and complete the browser sign-in.
- **opencode users**: run `opencode mcp add salesnail --url https://sn.long-arena.com/mcp`, then `opencode mcp auth salesnail` and complete the browser OAuth sign-in.
- **New to WorkBuddy, EasyClaw, or CLIs**: SalesNail's partner BotLearn (https://www.botlearn.com.cn/zh), the first Bot university, publishes structured learning materials — agent installation, CLI and API basics, and skill usage — plus an active agent developer community. The agent guide page links to it for users who want to learn the tools before connecting SalesNail.

### Bundle details

- Distribution manifest: `https://sn.long-arena.com/agents/salesnail-instructor/manifest.json`
- Installation guide: `https://sn.long-arena.com/agents/salesnail-instructor/README.md`
- Human-readable MCP/Connector guide: `https://sn.long-arena.com/doc/agentGuide`
- Remote MCP endpoint: `https://sn.long-arena.com/mcp`
- Canonical cross-client Skill location: `~/.agents/skills/salesnail-instructor`
- Supported verified clients for the bundle installer: Codex and opencode. The MCP server accepts only the allowlisted WorkBuddy, EasyClaw, EasyClawCN, Codex, Claude, and opencode OAuth clients. Other clients must request access at demo@long-arena.com before connecting; installing a Skill does not bypass the client allowlist.
- Installation workflow: read the manifest, verify the versioned ZIP SHA-256, use the first-party POSIX or PowerShell installer for the current client, restart the CLI, then complete browser OAuth.
- Authentication uses the client's browser OAuth flow. Passwords and tokens must never be requested in the agent conversation or bundled with the Skill.
- Existing client MCP entries named `salesnail` must be preserved. The separately published WorkBuddy Connector is not modified by this distribution path.

## Public Value Proposition

SalesNail uses game-based practice and AI customization to help teams build a shared B2B sales language, improve collaboration, practice strategic opportunity decisions, and reduce the time needed to create tailored sales-training scenarios.

## Suggested Short Description

SalesNail is Long Arena's AI-customized B2B team selling simulation game. It combines gamified practice, AI-built sales practice environments, and team-based workflows to help enterprise sales teams build systematic sales capabilities.

## Suggested Chinese Description

SalesNail 是 Long Arena 推出的 AI 定制 B2B 团队销售模拟游戏，把企业真实业务变成可反复练习的销售训练场，通过游戏化实战和团队协作帮助销售团队练习选择、协作和赢单。

## Canonical URLs

- Chinese public site: https://sn.long-arena.com/
- English public site: https://sn.long-arena.com/?lang=en
- The Second Curve English-native game (free Chapter 1): https://sn.long-arena.com/campaign?lang=en
- 第二曲线中文版: https://sn.long-arena.com/campaign
- Certified trainer network: https://field.long-arena.com/certified-trainers
- Certified trainer directory (LongArena portal): https://www.long-arena.com/certified-trainers
- Instructor public profiles (dynamic, one per published instructor): https://field.long-arena.com/trainer/{slug} — professional cover, featured scenario games/courses, live delivery stats, social links, share QR, and follow action.
- Trainer directory (public, no sign-in): https://field.long-arena.com/trainers — certified trainer cards with expertise tags, desensitized delivery stats, and follower counts.
- AI Lab (portfolio showcase for AI creators, organized by author): https://sn.long-arena.com/ai-lab — published author pages at https://sn.long-arena.com/ai-lab/{slug} carry the author's bio, promo videos, gameplay screenshots, and an in-browser play experience. Discover current authors through the live directory; do not guess slugs from brand names or assume old featured links remain published.
- In the author studio, one-click instructor Profile sync copies display name, avatar, cover, headline, value proposition, bio, website and topics, and imports unique showcased SalesNail games. Existing unrelated works and the public page address are preserved; changes stay in the editor until saved or published. Each owned, published SalesNail game gets an idempotently prepared solo demo course with independent teams and automatic approval. Visitors sign in if needed and continue straight into play; repeat entry resumes progress without consuming another participant. First entry uses existing demo quota. No offline package or anonymous classroom bypass is provided.

Machine-readable JSON endpoints for agents (no auth): directory `GET https://course-api.long-arena.com/user/instructor/public/list?pageNum=1&pageSize=24`; single profile `GET https://course-api.long-arena.com/user/instructor/profile/public?slug={slug}`. Crawler user agents hitting /trainer/{slug} receive a server-rendered HTML shell (title, OG, Person/ProfilePage JSON-LD, readable body) generated live from the database, so SEO stays in sync with every profile update without a frontend redeploy.

AI Lab discovery uses public, read-only GETs: `https://course-api.long-arena.com/user/ailab/public/list` returns `{httpCode, msg, result: {list, total}}` with actual published author slugs; `https://course-api.long-arena.com/user/ailab/author/public?slug={slug}` returns `{slug, payloadJson, publishedAt}` inside `result`. Parse the JSON string `payloadJson` only after `httpCode=200`; `httpCode=201` may mean a missing or unpublished author. These endpoints do not create, publish, sign in, or join a course. The static sitemap lists stable public landing pages, not guessed author URLs; use the directory for the current publication state.
- Product introduction: https://sn.long-arena.com/doc/productIntro
- Product introduction language editions: Simplified Chinese, Taiwan Traditional Chinese (`?lang=zh-tw`), and English (`?lang=en`) use the same six-section article and entry paths. The Traditional edition uses Taiwan-oriented prose, not runtime glyph conversion. Existing Chinese-language illustrations/videos are explicitly labeled; their translation and each generator's readiness are separate from article-language support.
- MCP / Connector installation guide: https://sn.long-arena.com/doc/agentGuide

The fixed SalesNail public routes (home, campaign, ai-lab, product intro, agent guide) have distinct page titles, canonical URLs, social-preview metadata, structured data, and build-time HTML shells so crawlers can read route-specific summaries without executing JavaScript. Field hosts the certified-trainer pages, directory and dynamic instructor profiles. AI Lab author pages are dynamic and still need JavaScript for their full portfolios. Authentication, registration, password recovery, courses, the author studio, Creator and account routes are application flows, not public search landing pages; they receive noindex metadata and should also receive a server-side `X-Robots-Tag` noindex header.

## Evaluation and Conversion Paths

- English evaluator: English public site -> native-English The Second Curve introduction -> 60-second quick start into The Deep End (or choose the full prologue) -> account gate before The Number -> return to the separate English save.
- Trainer / consultant / enterprise learning leader: public site, certified trainer page, or product introduction -> instructor-intent authentication -> instructor workspace and guided trial.
- Search visitor: product introduction -> free playable evaluation or instructor trial, with source and campaign attribution retained separately from internal CTA placement.

## 介面語言 / Interface languages

- 台灣繁體中文公開入口：https://sn.long-arena.com/?lang=zh-tw
- 台灣繁中採用獨立文案，使用「建立、儲存、資料、影片、專案」等在地用語；不是即時簡繁轉換。
- 此國內站提供簡體中文、台灣繁體中文與 English。國際站的語言政策為台灣繁體中文與 English，部署、帳號與計費邊界維持分離。
- Interface language does not translate existing user-authored courses, external applications, or generated records. Do not infer content language, currency, tenant, or generator readiness from the selected UI language.